With smartphones just about everywhere today, more and more banking customers are opting to use mobile apps for all of their banking needs instead of heading into a brick and mortar financial institution. If you operate a bank, you have likely found that you have fewer customers to service in person with each passing year. While mobile apps are convenient, there are also some disadvantages to less face to face interaction, which is why some banks today are now offering video banking solutions for their customers. Here are three ways that video banking can help your business and your customers.
A Better Relationship
Before mobile apps, it was common for banking customers to build a relationship with their favorite banker. Anytime they needed assistance with their finances, they would come in and sit down and get advice from someone who felt like a trusted friend. This personal touch has been lost a bit with the increase in technology, but video banking can help restore that old feeling. By talking to someone face to face through a video app on their phone or computer, the customer can once again feel like they are getting direct advice from an expert and may be more likely to stay with your bank in the future due to that improved relationship.
Fewer Phone Calls and Emails to Deal With
While video banking is an investment for your business, it could also eventually save you money in other areas. For example, the customer service reps in charge of answering phone calls or emails may eventually have a lighter workload to deal with. This is because, with video banking, the customer may feel more confident about their decision after speaking with someone face to face and won't feel the need to contact your call center a 2nd or 3rd time. Seeing someone explain something in person simply helps you retain information better, and you'll have fewer repeat customer support tickets to deal with.
Get Ahead of the Competiton
Video banking isn't just convenient for both bank and customer, it's also possibly a great way to give yourself a competitive edge. If the other banks in your area don't offer a similar service, you can proudly promote your video banking solutions in your next email newsletter or advertisement, knowing that it gives you a leg up on the other financial institutions in your city.
Mobile banking apps have revolutionized the way that many banking customers conduct business today. But if you want to restore the personal touch of face-to-face banking, take a hard look at adding video banking solutions to your company's support options. Video banking can improve customer loyalty and may even reduce the support tickets you have to deal with at your call center. For more information, reach out to a video banking company today.